Southeastern Grocers urges customers to take action during National Hurricane Preparedness Week

Published 12:00 am Saturday, May 6, 2023

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Grocer encourages preparedness, plus offers discounts on essential supplies and $20 in FREE groceries

 JACKSONVILLE, Fla. – Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is encouraging customers to begin preparing for natural disasters this week during National Hurricane Preparedness Week. The official start of the Atlantic hurricane season is June 1, and customers should begin to stock up now on vital items including a supply of water, non-perishable food, extra batteries, first-aid kits and more.

In addition to the threat of hurricanes, communities in the Southeast have recently experienced devastation from tornadoes. While cyclone activity can happen at any time, early summer is considered peak season with May and June being the most active historically. Warmer temperatures in the Gulf of Mexico have led researchers to predict above-average tornado activity this year[1], with early predictions calling for a slightly below-average Atlantic hurricane season[2].

Anthony Hucker, President and CEO of Southeastern Grocers, said, “With decades of experience in the Southeast, we know how crucial it is to be prepared before severe weather arrives, and we are encouraging our neighbors to take necessary precautions now. We put people first, and our top priority is always the safety and well-being of our dedicated associates, valued customers and our community members. We care deeply about providing for the communities we serve, and we will continue to work tirelessly to ensure that local families have the resources needed to weather any storm.”

To get a head start on storm preparedness, SEG encourages all customers to review the American Red Cross’ Survival Kit Supplies checklist for essential items needed following a disaster situation. Each household should be prepared with the appropriate amount of water, non-perishable food, batteries and first aid kits as well as any necessary baby supplies, pet food, medications and prescription refills.

The Center for Disease Control and Prevention also recommends remaining up to date on routine vaccinations to keep communities healthy and safe during recovery efforts[3]. To encourage vaccinations and help customers save money while shopping for essentials, SEG is offering $20 in free groceries as a vaccine incentive in all in-store pharmacies through June 30. To receive the free grocery offer, customers can visit any Fresco y Más, Harveys Supermarket and Winn-Dixie in-store pharmacy or make an appointment online to get two vaccines of their choice on the same day to receive a voucher for $20 in free groceries[4]. These include more than 15 vaccine options such as influenza, Hepatitis A and B, tetanus, pneumonia, meningitis, Tdap and COVID-19 doses. State and age restrictions may apply.

Additionally, each season, SEG lowers prices on more than 150 commonly shopped items to help customers stretch their grocery budget. Winn-Dixie customers can easily shop for emergency preparedness staples like shelf-stable foods, batteries, cleaning supplies and hygiene items to stock their disaster supply kits through the grocer’s “Down Down” program and save more than 15% on average by shopping items marked by the red hand on signs and tags throughout the store. Similarly, items marked in green and yellow signage at Fresco y Más and Harveys Supermarket are part of the “Low Price” and “Low Low Price” programs providing customers with deep, deep discounts.


SEG’s extensive experience of preparation and disaster response has allowed the grocer to provide for local communities during unpredictable times. In 2022, SEG and the SEG Gives Foundation donated more than $600,000 to aid its communities’ recovery efforts in the aftermath of natural disasters, and when Hurricane Ian hit Southwest Florida, SEG reacted quickly by dispatching mobile pharmacies, opening the Pine Island Winn-Dixie store to neighbors for free groceries and providing recovery essentials to more than 2,000 impacted families.


For more information on disaster preparedness, vaccine availability and savings, visit, and


About Southeastern Grocers
Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is an omnichannel retailer and one of the largest conventional supermarket companies in the U.S., serving customers in brick-and-mortar grocery stores, liquor stores and in-store pharmacies as well as online with convenient grocery delivery and curbside pickup throughout Alabama, Florida, Georgia, Louisiana and Mississippi. Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and a strong commitment to providing the best possible quality and value to customers. For more information, visit, and


About SEG Gives Foundation 

SEG Gives Foundation is the charitable arm of Southeastern Grocers Inc. (SEG), parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie stores. The SEG Gives Foundation aligns giving with causes that are priorities to the communities SEG serves, including the fight against hunger, support for military service members and their families, relief to those affected by extreme weather and natural disasters and championing belonging, inclusion and diversity by combating social injustice to bridge the gap of inequities faced by many individuals, families and communities. Southeastern Grocers strives to be ingrained in its communities and, through the SEG Gives Foundation, better the lives of its customers and neighbors.

[1] “The Gulf of Mexico is very warm. That could mean a bad tornado season,” Washington Post.

[2] Forecast for 2023 Hurricane Activity, Colorado State University.

[3] Interim Immunization Recommendations for Individuals Displaced by a Disaster, CDC.

[4] Customer must receive two of any available vaccines (including COVID-19) during the same visit to qualify. Customer may only receive a maximum of one $20 coupon for 2 vaccines. State and age restrictions may apply. Limit one coupon per transaction. Coupon must be presented at time of purchase. Ask your pharmacist about details. Rewards account required. Visit, or to sign up or manage your account. Cannot be combined with any other in-store coupon. Purchase amount must total $20, excluding alcohol, tobacco, gift cards, money orders, postage stamps, pharmacy prescriptions, fees, FTD, charitable donations, Western Union, shipping, utility payments, fuel, service departments, vending machine, bottle deposits/refunds, tax, event tickets, prepaid products or lottery purchases. Avoid where prohibited.