(The Center Square) – The Biden administration unveiled a new effort Wednesday to stop “junk fees” from being charged to Americans on a range of purchases and services, including banking and airline ticket fees.

The Consumer Financial Protection Bureau rolled out new guidance on bank charges to stop “surprise overdraft fees,” saying banks can entice customers into overdrafting and make it nearly impossible to appeal the fee.

“…when a bank displays that a customer has sufficient available funds to complete a debit card purchase at the time of the transaction, but the consumer is later charged an overdraft fee,” the CFBP said. “Often, the financial institution relies on complex back-office practices to justify charging the fee. For instance, after the bank allows one debit card transaction when there is sufficient money in the account, it nonetheless charges a fee on that transaction later because of intervening transactions.”

“Americans are willing to pay for legitimate services at a competitive price, but are frustrated when they are hit with junk fees for unexpected or unwanted services that have no value to them,” said CFPB Director Rohit Chopra. “We are providing guidance on existing law that will help law-abiding businesses seeking to fairly compete and the families they serve.”

The White House released more details of its plan to fight fees, making clear all fees are not illegal while still trying to clean up what it called misleading or dishonest charges.

“There is nothing wrong with a firm charging reasonable add-on fees for additional products or services,” the White House said in a statement. “In the interests of customization, firms should be free to charge more to add mushrooms to your pizza or to upgrade you to a hotel room with an ocean view. However, in recent years we’ve seen a proliferation of ‘junk fees’ – a category of fees that serve a different purpose. They can be defined as fees designed either to confuse or deceive consumers or to take advantage of lock-in or other forms of situational market power.”

The CFPB, in particular, called out depositor fees, “the practice of indiscriminately charging depositor fees to every person who deposits a check that bounces.”

“The penalty is an unexpected shock to depositors who thought they were increasing their funds,” the group said.

“They’re unfair and they hit marginalized Americans the hardest, especially low income people and people of color,” Biden said. “They benefit big corporations, not consumers…”

The Biden administration pointed to other business practices, such as publishing a low price only to add on large fees at the end, charges that consumers learn about after their purchase or even outright lying about fees in general.

“In cases where the junk fee is unjustified, banning the practice outright can reduce firms’ incentives to engage in ‘exploitative innovation’ – developing new junk fees rather than improving the actual quality of the product,” the White House said in a statement.

D.C. Bureau Reporter

Casey Harper is a Senior Reporter for the Washington, D.C. Bureau. He previously worked for The Daily Caller, The Hill, and Sinclair Broadcast Group. A graduate of Hillsdale College, Casey’s work has also appeared in Fox News, Fox Business, and USA Today.