Jinx Coleman Broussard Recognized nationally for media history excellence

Published 12:00 am Saturday, June 19, 2021

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BATON ROUGE — LSU Professor Jinx Coleman Broussard, a River Parishes native, has been awarded the Donald L. Shaw Senior Scholar Award by the Association for Education in Journalism and Mass Communication’s (AEJMC) History Division. This award honors a scholar who has a demonstrated record of excellence in media history that has spanned at least 15 years, including division membership.

Broussard is the Manship School of Mass Communication’s Bart R. Swanson Endowed Memorial Professor and an award-winning scholar who has taught public relations, strategic communication, media history and mass media theory for more than 20 years.

“In a wonderful field of nominees, Dr. Jinx Broussard stood out as the perfect choice for this significant award,” the judges said. “The depth and breadth of her research, as well as the scholars she has helped to support and inspire, have left an indelible mark on the study of media history.”

AEJMC’s History Division established the award in 2020 in honor of Donald L. Shaw, a groundbreaking journalism theoretician, historian and former head of AEJMC’s History Division best known for his research on the agenda-setting function of the press.

“I am incredibly honored to receive an award of this magnitude that is named after someone who made a tremendous contribution to journalism and mass communication,” Broussard said. “I had no idea when I began to conduct research on the Black press while seeking to break new ground in media history, the work would lead me to this recognition.”

Broussard is nationally recognized as an expert on the history of the Black press, and her research also focuses on representations of racial and ethnic minorities, media history, alternative media, crisis communication, public relations strategies and tactics, and the Civil Rights Movement.

Learn more about Jinx Coleman Broussard at www.lsu.edu/manship/people/faculty-staff/broussard.php.