Rainbow Chevrolet promises satisfaction: Dealership celebrates 22 years in 2020

Published 11:26 am Saturday, February 29, 2020

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LAPLACE — May 22, 2020 marks the 22nd anniversary of Rainbow Chevrolet of LaPlace. The family-friendly dealership was established in 1998, when Lloyd Guillot Jr. purchased the Chevrolet franchise with a commitment to provide great service and sales of Chevrolet vehicles to the LaPlace and tri-parish area of Southeast Louisiana.

Guillot followed his father’s footsteps into the automotive new car industry and worked his way through the dealership departments of Rainbow Oldsmobile in Harvey. Learning and specializing in sales, service, finance, parts and body shop, Guillot soon became general manager. He always dreamed of having his own new car franchise.

In 1998, he learned of an opportunity with General Motors to purchase a Chevrolet franchise in LaPlace. Chevrolet and General Motors felt that Guillot’s experience, attention to detail and business acumen was perfect for their Chevrolet brand and a great fit for the community. Twenty-two years later, Rainbow Chevrolet considers itself part of the fabric of the community.

Located at 2020 W. Airline Highway in LaPlace, Rainbow Chevrolet represents a full service Chevrolet dealership offering new, certified and pre-owned vehicles sales and service. The dealership provides a great place for employees to expand their careers and enjoy their working environment.

The dealership also provides a full-service collision center that repairs all manufacturer brands. Rainbow Chevrolet is a proud member of the Rainbow Automotive Family of dealerships located in Southeast Louisiana and Mississippi. In addition to Chevrolet, we also represent the new vehicle brands of Buick, GMC, Chrysler, Dodge, Jeep, Ram, Fiat, Mitsubishi and a pre-owned Luxury Imports dealership.

The employees at Rainbow are proud to call LaPlace and the River Parishes home. They pride themselves in building relationships with neighbors and its family of employees. Treating customers the way they want to be treated and building relationships are primary commitments of Rainbow employees.

Rainbow Chevrolet is currently expanding its workforce in sales and service. It intends to employ a local workforce that exemplifies the Rainbow Automotive Family philosophy of people and business acumen.

A popular saying within the dealership is, “The Rainbow Promise…SATISFACTION!!! Price is important…Satisfaction is Priceless.”

“Our customer philosophy has been what’s made us successful,” said manager William Holmes. “If you truly want to help customers, understand their purchasing decisions and help them find the right vehicle with pricing and financing options, you create a customer for life. Friends and family continue to come back over and over as their vehicle needs change.”

When other dealerships won’t take the time, each Rainbow Chevrolet family member pride ourselves with patience and a deep understanding of how to help today’s consumer with an automotive purchase or repair.