LAPLACE — Experience and dedication to customer service has made the Vision Store of LaPlace a standout authority in optical services in the River Parishes for the past 30 years.

Established in 1987, Vision Store of LaPlace was opened by Dr. Ronald Aslett and Dr. Philip Kurica to compliment services offered at the Aslett Kurica Eye Center.

Originally located on Airline Highway, the offices moved to 370 Belle Terre Blvd. in November 2002 and have always operated in conjunction with one another.

The Aslett Kurica Eye Center in combination with the LaPlace Vision Store is a convenient “one stop shop” for patients to manage their medical and optical needs, according to Kurica.

“I think the Vision Store has taken on a name of its own,” Kurica said. “Customer service is what distinguishes it from other stores and from the Internet. You know it will be done right, and if it’s not done right, it will be fixed.”

Certified optician Jeanette Morvant is one of four employees who works at Vision Store.

As manager, her responsibilities include assisting customers by matching them with the best frames and lenses to fit their needs, performing repairs and adjustments on damaged pairs of glasses and instructing costumers how to insert and remove contact lenses.

Morvant has worked at Vision Store of LaPlace for more than 14 years, and her fondest memories include seeing customers moved to tears after trying on their glasses for the first time.

Restoring vision is her favorite part of her career because sight is an important factor in how people experience the world.

Over time, Morvant has built a reputation for having the latest and greatest trends in eyewear, Kurica said.

Vision Store of LaPlace offers affordable options and designer brands, and Aslett Kurica Eye Center office manager Elisa Tice said the quality of all lenses and frames are better than what she’s seen in other locations.

“They are very innovative with new ideas,” Tice said.

“The store stays up to date on the most current products and new technologies,” she said, citing new prescription swim goggles as an example of a product she’s never seen elsewhere.

Special add-ons including progressive and wider viewing lenses are available to customers to fit their specific optical needs.

The Eye Center and Vision Store see a lot of repeat customers, according to Tice.

“Some patients have been with us for 30 years,” Tice said.

“Once they trust you, they keep coming back. They know we won’t let them walk out with something that’s not fitting right.”

People also rely on experience, Morvant said.

“They like the fact that we’ve been here for a long time,” she said.

While much of the Vision Store’s business comes from the Eye Center, some patients come in separately since an appointment is not required.

The Vision Store of LaPlace is open from 9 a.m. to 6 p.m. Monday through Thursday and from 9 a.m. to 5 p.m. Friday.

For more information, call 985-652-3937.