Locals feel the force in Super Bowl ads

Published 12:00 am Wednesday, February 16, 2011

By David Vitrano


LAPLACE – Unless it happens to be the hometown team that wins the Super Bowl, most people do not really think about or remember much from the game after a few days. What does remain a topic of water cooler conversation for a much longer period of time, however, are the creative and pricey commercials that fill the time between plays.

As such, last week L’Observateur asked visitors to its website which Super Bowl commercial was their favorite.

Unsurprisingly, an advertisement featuring a young boy dressed as the “Star Wars” villain Darth Vader grabbed the most attention from River Parishes’ residents. The commercial, which made the rounds on the Internet before its official premiere during the game, snatched nearly half of the votes, almost double that of the second-place commercial.

Coming in second was a commercial that brought together aging rocker Ozzy Osbourne and adolescent singer Justin Bieber. That commercial had nearly a quarter of the vote.

A Bridgestone ad in which a driver is rewarded for avoiding a woodland creature and a Budweiser spot featuring cowboys singing the Elton John classic “Tiny Dancer” were neck-and-neck in the voting, each garnering just over 10 percent of the vote.

Rounding out the top five was a commercial for Detroit featuring one of its homegrown talents, rapper Eminem, one of two spots he had during the game. That commercial had just 7 percent of the vote.

A full breakdown of results follows:

• 13 percent of respondents chose, “The Budweiser ad featuring cowboys singing ‘Tiny Dancer.’”

• 24 percent of respondents chose, “The Best Buy ad featuring Ozzy Osbourne and Justin Bieber.”

• 7 percent of respondents chose, “Rapper Eminem’s commercial for his hometown of Detroit.”

• 46 percent of respondents chose, “The Volkswagen Passat ad featuring the boy dressed as Darth Vader.”

• 11 percent of respondents chose, “The ad for Bridgestone tires that shows a man increasing his “carma” by avoiding an animal in his SUV.”