Khalid, Imagine Dragons, The Kid Laroi, Macklemore and Special Guests Bia, Lucky Daye, Grouplove and Trombone Shorty to Perform as Part of the 2022 NCAA March Madness Music Festival in New Orleans April 1-3

Published 8:00 am Sunday, March 13, 2022

New Orleans  – The NCAA and WarnerMedia Live Events, alongside official NCAA Corporate Champions Coca-Cola and Capital One, today announced a stellar line-up of artists performing as part of the 2022 NCAA March Madness Music Festival in conjunction with the 2022 Division I Men’s Final Four. The free, three-day event is set to take place April 1-3 at Woldenberg Park in New Orleans.  Performers for the AT&T Block Party on Friday, April 1, will be announced at a later date.

This year, the March Madness Music Festival will provide fans access to star-studded entertainment, vendor activations and more via registration for each day’s events. Fans can register for free music festival tickets at ncaa.com/marchmadness/musicfest.

On Saturday, April 2, energetic and soulful R&B singer Lucky Daye, BIA and rapper, songwriter The Kid Laroi will tip-off the festivities from the Infinite Sounds by Coca-Cola Starlight stage, followed by GRAMMY® Award-nominated, multi-platinum singer and songwriter Khalid to close out the day’s festivities. Registration for tickets to Infinite Sounds by Coca-Cola Starlight begins today at 1:00 p.m. ET.

 

On Sunday, April 3Capital One JamFest will be headlined by GRAMMY® Award-winning rock band, Imagine Dragons, with rapper Macklemore, Grouplove, and New Orleans musical icon Trombone Shorty and Orleans Avenue also performing during the day.

Capital One cardholders will get exclusive early access to free tickets for Capital One JamFest on Monday, March 21, at 10 a.m. ET through Tuesday, March 22, at 11:59 p.m. ET or as supplies last. Registration for the general public will go live on Wednesday, March 23, at 10 a.m. ET. In addition to getting first access to the free tickets, Cardholders will also enjoy access at Capital One JamFest, including early entry, a Cardholder Priority Access Line, and an exclusive Cardholder Lounge aboard the New Orleans Riverboat.

Performers and registration information for the AT&T Block Party on Friday, April 1, will be announced at a later date.

Additionally, fans will be able to stream the live performances on ncaa.com and bleacherreport.com.  For more details about the weekend, fans can stay up-to-date by visiting ncaa.com/marchmadness/musicfest following @MFinalFour on Twitter, or downloading the Men’s Final Four app presented by AT&T.

Saturday, April 2 – Infinite Sounds by Coca-Cola Starlight

  • Performances from 2:30 p.m. to 9:30 p.m. local time
  • Khalid
  • The Kid Laroi
  • BIA
  • Lucky Daye

Sunday, April 3 – Capital One JamFest®

* Capital One debit or credit cardholders*get early access to tickets beginning Mar. 21; general access begins Mar. 23.

  • Performances from 3 p.m. to 10 p.m. local time
  • Imagine Dragons
  • Macklemore
  • Grouplove
  • Trombone Shorty and Orleans Avenue

Private label cards excluded

Specific media event credentials will be issued for Friday, Saturday and Sunday (April 1-3) at Woldenberg Park.  Men’s Final Four game credentials will not be accepted.

All Men’s Final Four events will adhere to the local city guidelines with regards to health and safety. For up-to-date information on health guidelines, go to  https://ready.nola.gov/incident/coronavirus/safe-reopening/. For security policies at fan events and venues, click here.

The NCAA March Madness Music Festival is an activation extension of the NCAA’s Corporate Champions and Partners marketing program, which Turner Sports and CBS Sports license and collaborate on as part of an agreement with the NCAA.

Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2022 NCAA Division I Men’s Basketball Championship across four national television networks – TBS, CBS, TNT and truTV – and NCAA March Madness Live.  TBS will televise the Division I Men’s Final Four, beginning with the Division I Men’s National Semifinals on Saturday, April 2, and then the Division I Men’s National Championship on Monday, April 4, from New Orleans. This marks the sixth time that New Orleans will host the Final Four and the first time since 2012.

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About Turner Sports

Turner Sports, a division of WarnerMedia, is an industry leader in the delivery of premium sports content across all platforms, widely recognized for its expansive partnerships with the NBA, Major League Baseball, NCAA and National Hockey League. The Turner Sports portfolio also includes Bleacher Report, the #1 digital destination for young sports fans driving engagement and video views across all social platforms and the B/R app, with premier brands including House of Highlights, HighlightHER, B/R Football, B/R Gridiron, B/R Kicks, B/R Betting, B/R Open Ice, B/R Walk-Off, and B/R Gaming. Turner Sports co-manages NBA Digital – comprised of NBA TV, NBA.com, NBA LEAGUE Pass, the NBA App and NBAGLEAGUE.com – as well as NCAA.com and the NCAA March Madness Live suite of products. Visit the Turner Sports online pressroom for additional press materials; follow Turner Sports on Twitter at @TurnerSportsPR.

About Capital One

At Capital One we’re on a mission for our customers – bringing them great products, rewards, service, and access to unique and unforgettable experiences they are passionate about. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation and interaction to provide consumers with products and services to meet their needs. Learn more at capitalone.com/access

 

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

 

About the NCAA

The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit ncaa.org and ncaa.com for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes.